{"id":212,"date":"2021-10-27T01:02:12","date_gmt":"2021-10-27T06:02:12","guid":{"rendered":"https:\/\/gevoluciona.com\/?p=212"},"modified":"2025-06-26T13:17:27","modified_gmt":"2025-06-26T18:17:27","slug":"no-es-solo-un-grafico-bonito","status":"publish","type":"post","link":"https:\/\/gevoluciona.com\/en\/no-es-solo-un-grafico-bonito\/","title":{"rendered":"No es solo un gr\u00e1fico bonito: por qu\u00e9 contar una historia importa m\u00e1s que el dise\u00f1o?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Hace unos meses, colabor\u00e9 con una empresa de transporte de hidrocarburos que quer\u00eda entender por qu\u00e9 sus costos operacionales estaban subiendo en ciertas estaciones. Ten\u00edan dashboards llenos de gr\u00e1ficos, pero ninguno generaba conversaci\u00f3n.<\/p>\n<p>El problema: mostraban datos, no historias.<\/p>\n<p>Decidimos usar history telling, una t\u00e9cnica donde el dashboard responde tres preguntas clave:<br \/>\n\u00bfQu\u00e9 pas\u00f3? \u00bfPor qu\u00e9 pas\u00f3? \u00bfQu\u00e9 puedo hacer al respecto?<\/p>\n<p>Creamos una narrativa visual:<\/p>\n<p>Un timeline de eventos (con alertas de presi\u00f3n y ca\u00eddas de eficiencia)<\/p>\n<p>Un zoom al punto de quiebre (resaltado con un cambio de color)<\/p>\n<p>Una propuesta de acci\u00f3n autom\u00e1tica (\u201crevisar v\u00e1lvula X\u201d con base en correlaciones pasadas)<\/p>\n<p>Resultado: se logr\u00f3 una acci\u00f3n en la primera reuni\u00f3n, algo que no pasaba desde hac\u00eda meses.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-212-1\" width=\"1280\" height=\"720\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/gevoluciona.com\/wp-content\/uploads\/Making-data-mean-more-through-storytelling-Ben-Wellington-TEDxBroadway-TEDx-Talks-720p-h264.mp4?_=1\" \/><a href=\"https:\/\/gevoluciona.com\/wp-content\/uploads\/Making-data-mean-more-through-storytelling-Ben-Wellington-TEDxBroadway-TEDx-Talks-720p-h264.mp4\">https:\/\/gevoluciona.com\/wp-content\/uploads\/Making-data-mean-more-through-storytelling-Ben-Wellington-TEDxBroadway-TEDx-Talks-720p-h264.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hace unos meses, colabor\u00e9 con una empresa de transporte de hidrocarburos que quer\u00eda entender por qu\u00e9 sus costos operacionales<\/p>","protected":false},"author":1,"featured_media":339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":6,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/posts\/212\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/media\/339"}],"wp:attachment":[{"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gevoluciona.com\/en\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}